The dip by seth godin
If not, you have to at least take this daunting fact into consideration. At the very least you know it is possible. Running for President or trying to be 1 on the billboard. Finally, has anyone else ever done this before? If so, you have a much more concrete model of how this might be done. I think what you need to do is find a Dip where the effort is proportional to the reward and the risk.time, money, etc.) to stay the course long enough to reach the reward on the other side of the dip, then the sooner you quit the sooner you can reinvest your efforts in more fruitful pursuits. Do you have the staying power to get to the other side? If the path to the other side is clear, but you don't have the resources (e.g.Of course, with many dips people have found a way through, they had to iterate and learn the winning strategy over time, but you at least need to ask this important question. Do you have a game plan that is likely to get you to the other side of the dip? If your strategy isn't solid, then you'll have a hard time winning this particular game.
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Do you actually understand what it will take for you to get through the dip? If you don't understand the obstacles and issues that you must overcome to win past the dip, then your chances of reaching the other side are greatly diminished.If you do persevere through the dip, are the rewards on the other side worth the effort? If the payoff isn't enough, then quit and focus on a better pathway. Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box.He is also the founder and CEO of and a very popular lecturer.The best strategies call on your strengths, not on your ability to overcome a weakness.
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